Real Kreations Showcase
This project involved the creation of a comprehensive Company Look Book and a series of video interviews for Real Kreations, a 3D printing company based in South El Monte, California. The Look Book showcases the company's innovative 3D printing services and products, designed to visually communicate their capabilities to potential clients. The project also included video interviews with the owner, providing personal insights into the company's mission and the advanced technology behind their operations. This combination of visual storytelling and direct communication allowed Real Kreations to enhance its brand presence and engage a broader audience.
Project Showcase
An extensive showcase of my project's journey and visuals.
Our journey to showcasing this new and small business began with how it all started.
Real Kreations specializes in 3D printing services and offers a wide range of functional prints, including prototypes, fixtures, and jigs. They are a home-based business and have evolved to offer many different services.
We first approached Real Kreations as we appreciate their work and have purchased their products in the past. A lot of these machines have been built from the ground up and not a corporate business, which we thought would be a perfect candidate to approach and not only redesign their branding but also an interactive Company Look Book with video interviews describing their story.
The remaining imagery and visuals involve the showcase of Real Kreations' Shop and Products as well as their Clientele. Photography includes images of their prints, their shop, and the owner. The Videography includes not only an interview with the owner but his process on approaching 3D Printing!
VIDEO INTERVIEWS
On our journey to designing the company lookbook, I had the idea to make it more interactive than simply flipping through a book with pictures. That is why I embedded the book with QR codes that link to specific interviews related to the topic of the page.
The idea was to have the book begin with a summary of the owner and the company, and for later videos to go more into detail with the company and the work they do. However, in order to place the QR codes in, links were required to be generated, and the videos needed to be completed beforehand. Thus, midway through the project, I extensively worked with the owner to capture high-quality documentary-level interview videos. The following links are all the videos that were recorded and edited.
LOGO BRANDING
Along with the creation of these video interviews, we needed to redesign the branding. The old logo was rough and dated, with a new company look book and video interviews to showcase this company, a redesign was needed.
Real Kreations had a few simple requests for a logo redesign. One of which was to keep the gear symbol as its the logo for 3D Printing Open Source which many 3D Printing Companies and 3D Modelists may recognize. Another goal was to not strive too far from their original branding so their clientele may still recognize them when searching for them.
The original Real Kreations logo, featuring the letters "R" and "K" with a gear, was reimagined to embrace the 3D Printing aspect of the business by adding a nozzle between the letters. The design was simplified into a 2D graphic to ensure scalability without loss of detail while the circuitry was added to the negative space to highlight the company's technological innovation. The color palette was updated to a saturated orange and black.
Original Logo
Logo Redesign
Light Mode Logo
Our light mode version of the logo aims to represent the color scheme within the shop as all of Real Kreations' 3D Printers all come with a black and orange color scheme. Those who visit and view their website or books will then see a better harmony between the branding and the company's workshop.
PHOTOGRAPHY
Before showcasing the final product, the company's lookbook, let's showcase some of the best photos from not only Real Kreations' shop but also their 3D Prints and some pictures of the owner, Albert.
The photography was shot over the course of a few days, out of weeks to months of scheduled meetings on top of days of post-processing the photos to ensure we captured the quality that Real Kreations puts out.
COMPANY LOOK BOOK
With the logo, videos, and photography completed, it was finally time to design and complete the company look book. The goal with the company look book was to give a glimpse into Real Kreations, how they operate, the types of projects they've done and are willing to do, and how to contact them to get whatever work you need done!
Designer Style Look Book
The original Real Kreations look book was designed with a black background to stay with the company's color palette. Click each image to see the full preview.
Traditional Style Look Book
The traditional Real Kreations look book has a clean white background for easy printing.
Click each image to see the full preview.
This project combined multiple different skill sets that I alone was able to accomplish. From not only simply the photography but also the videography, the video editing, graphic design, and the spread and layout designs. Providing the final product to the owner Albert, I was met with an astounding emotional response. He was grateful and thankful I was able to capture not only his work but his passion through this project.
Check Out My Other Projects!
Click any of the frames below to see more of my projects' process books!
