Real Kreations Video Editing
This project involved the creation of a comprehensive Company Look Book and a series of video interviews for Real Kreations, a 3D printing company based in South El Monte, California. The Look Book showcases the company's innovative 3D printing services and products, designed to visually communicate their capabilities to potential clients. The project also included video interviews with the owner, providing personal insights into the company's mission and the advanced technology behind their operations. This combination of visual storytelling and direct communication allowed Real Kreations to enhance its brand presence and engage a broader audience.
Project Showcase
An extensive showcase of my project's journey and visuals.
Our journey to showcasing this new and small business began with how it all started.
Real Kreations specializes in 3D printing services and offers a wide range of functional prints, including prototypes, fixtures, and jigs. They are a home-based business and have evolved to offer many different services.
We first approached Real Kreations as we appreciate their work and have purchased their products in the past. A lot of these machines have been built from the ground up and not a corporate business, which we thought would be a perfect candidate to approach and not only redesign their branding but also an interactive Company Look Book with video interviews describing their story.
The remaining imagery and visuals involve the showcase of Real Kreations' Shop and Products as well as their Clientele. Photography includes images of their prints, their shop, and the owner. The Videography includes not only an interview with the owner but his process on approaching 3D Printing!
VIDEO INTERVIEWS
On our journey to designing the company lookbook, I had the idea to make it more interactive than simply flipping through a book with pictures. That is why I embedded the book with QR codes that link to specific interviews related to the topic of the page.
The idea was to have the book begin with a summary of the owner and the company, and for later videos to go more into detail with the company and the work they do. However, in order to place the QR codes in, links were required to be generated, and the videos needed to be completed beforehand. Thus, midway through the project, I extensively worked with the owner to capture high-quality documentary-level interview videos. The following links are all the videos that were recorded and edited.
This project combined multiple different skill sets that I alone was able to accomplish. From not only simply the photography but also the videography, the video editing, graphic design, and the spread and layout designs. Providing the final product to the owner Albert, I was met with an astounding emotional response. He was grateful and thankful I was able to capture not only his work but his passion through this project.
See The Full Project Here
Real Kreations involved a much more in-depth process than what is seen here. Click the button below to see the full process book!
